French’s Is Making A Mustard-Flavored Beer

A brand new sort of beer from a famously daring mustard model combines mustard taste and chilly beer into one summery product. If there have been ever a method to pack your entire barbecue expertise into one single beverage, that is it.

French’s introduced the discharge of its new mustard beer in honor of Nationwide Mustard Day, which takes place yearly on the primary Saturday of August. The limited-edition beer launches on the craft beer market CraftShack on Aug. 1, and it’ll even be accessible at choose Oskar Blues Brewery areas in Colorado and North Carolina. You should buy a six-pack for about $20, together with delivery.

In keeping with the Oskar Blues web site, the beer is a “semi-tart tropical wheat beer infused with citrus fruits,” together with key lime, lemon, tangerine and passionfruit to enrich the “spice and zip of the mustard.”

French’s by way of Craftshack

The beer is a becoming follow-up to final yr’s Nationwide Mustard Day, when French’s launched a mustard ice cream in collaboration with Coolhaus, a model well-known for its creative ice cream flavors.

Clearly, there’s no restrict to the methods through which mustard will be reinvented.

“The unimaginable response to final yr’s launch of our Mustard Ice Cream confirmed us how far individuals are prepared to go to savor this favourite condiment,” Jill Pratt, chief advertising and marketing excellence officer at French’s, defined in a press launch. “We promise this French’s Mustard Beer won’t disappoint both.”


In keeping with early evaluations, the mustard beer is surprisingly drinkable. The mustard taste is fainter than anticipated, and it’s principally overpowered by the fruit, which might be for the perfect (except you’re an enormous mustard fan).

However it’s mild and summery and pairs completely with a scorching canine and, sure, much more mustard. On the peak of barbecue season, you may’t get way more cookout-ready than this!

For the actually adventurous, you may even strive your hand at making your personal mustard beer at house, due to a recipe from Oskar Blues.

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