After watching his 12-year-old daughter Ruby wrestle to seek out bikini bottoms that made her really feel each comfy and assured as a transgender woman, Toronto dad Jamie Alexander took motion himself. He created a brand new clothes model, Rubies, which produces form-fitting clothes for transgender kids.
In an interview with “At present,” Alexander stated he noticed a transparent hole out there.
“Every little thing I noticed was closely branded simply to trans individuals and had a quilted pad within the entrance. They didn’t appear to be regular bikinis,” Alexander defined. “I needed to create a garment that appears and seems like a daily bikini and a model that resonates with youngsters, not simply trans youngsters.”
The Rubies Fb web page posted a candy picture of Ruby and her dad together with the hashtag #everygirldeservestoshine:
On the outset, Alexander interviewed nearly 60 households of transgender ladies on-line, to see what their wants have been. He then turned to Ryerson College’s tech start-up incubator The DMZ, and the primary product, the Ruby Shaping Bikini Backside, was born.
“Above all, we’re right here to make sure that each trans woman has the liberty to be who she is, wherever she is — and to shine,” Alexander stated.
The spandex bikini backside is obtainable in youngsters’ sizes 4-24 and is made with gentle compression materials that “gives worry-free consolation and helps preserve every thing in place,” in line with the Rubies web site. When Alexander noticed that households have been shopping for the garment as underwear for his or her youngsters, he was impressed to incorporate a pair of purposeful cotton underwear within the assortment.
The model posted a photograph of the bikini bottoms on its Fb web page:
In addition to offering merchandise that may give transgender kids the identical consolation and confidence as their non-transgender buddies, Rubies hopes to develop the conversations across the transgender expertise and make the lives of trans youngsters higher — but additionally extra unremarkable.
“I need to give attention to the optimistic tales about these youngsters and normalize them,” Alexander stated. “They’re simply youngsters. That’s how individuals must see them.”
T-shirts in grownup and youngsters’ sizes are additionally accessible on the web site, with proceeds going to the Each Lady Deserves to Shine marketing campaign, which helps trans ladies nationwide. Households in want can request free swimwear by filling out an utility on the positioning and can obtain the merchandise on a primary come, first served foundation.